On May 7, HTC literally wraps the Belgian train stations.
Not only by means of a “cover wrap" of the Metro magazine but also through the Metrotime website. Dozens of owners were invited at Brussels-Central to personalize their HTC One (M8) by a tattoo artist. Travelers who did not own an HTC One (M8), could discover it for free at the HTC booth. In addition, HTC gave away some personalized devices in a contest, live and on metrotime.be. This action that was a little too successful: it resulted in queues and in a stressed metrotime.be server.