What do you do when a new LaCie product has more features than meets the eye? You create an inspiring video and show them to the creative audience, of course.
When LaCie developed the 2big Dock, they must have known it would not be easy to communicate all its extensive features to their creative end-customers. To name a few of them: it is the first big product with a docking station and a whole bunch of ports, and specifically aimed towards photographers, vloggers and videographers. You can optimize your editing workflows with Thunderbolt 3 technology and enjoy 5 years of warranty. A whole lot of details for such a small drive.
But not just creative professionals need to know about this product, LaCie partners and resellers do too. That's why our product video was used both in LaCie B2B webinars and in a broader social media campaign.
You think this was challenging enough? Think again. Both the webinars and the social campaign were spread across Europe in 4 different languages: English, French, German and Dutch, optimizing the effect of the video created.
Make sure to watch the trailer & full version below. Enjoy!