In September MediaGeniX biked it to IBC 2014 in Amsterdam with a striking metaphor of what they stand for: high-precision steering to pilot your VOD service, high-control levers to maximize your rights, superior power transfer to launch new channels and services faster than competition, reliable shifting to schedule across media, platforms, services and territories, and so on.
Whoever booked a demo or appointment could win a state-of-the-art racing bike. At the bright new 82 m² stand they had the pleasure of meeting many genuinely interested visitors from Europe, Asia, the Middle East, the USA and Latin America.